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Agentic AI & Marketing Automation

Unleash new efficiencies and scale with agentic AI and marketing automation

Our Agentic AI & Marketing Automation approaches – configure and train or full delivery

Is it time to take your email marketing to the next level of marketing automation using user level programs and AI? Are you keen to pilot and roll out chatbots but wish to do that based on your own content, brand and knowledge rather than generic LLM outputs? Could you get sales and service efficiencies through structured ‘deterministic’ chat to filter your prospects from your customers and surface your high value leads above the low? Do you know that you could replace huge amounts of manual processing of your data if you could just create the right data agents and processes for the purpose?

Appius can guide you through the options, configure, test, rollout and evolve these solutions for your team to take forward. Or perhaps you do need to show the benefits and the proof at this time but need an agency to own this area fully, until further notice. We have accredited marketing automation specialists and data scientists to support you and add to your team capabilities.

Our Agentic AI & Marketing Automation Services include

Retrieval Augmented Generation Chatbots

We can create chatbots for your website and intranet that generate chat experiences, but do so only based on RAG approaches that work from your own organisational information – your brand, your knowledge, your approved content.

These chatbots can be enabled via platforms like Google Conversational AI and Microsoft Copilot and inserted into your public and secure web experiences, without any need to change your websites.

Retrieval Augmented Generation
Chatbots

Deterministic Chatbots

Our Google Conversational AI or MS Copilot based deterministic chatbots can structure the questions and answers in a way that routes your users to all the right places and outcomes, creating huge efficiencies for your organisation and surfacing the highest value users for extra attention.

What are the structured Q & A experiences we could create or replace with a deterministic bot for you? If the chat is structured, then how much of your quote or calculator type experiences could be replicated in chat if we point the bot at your data and your calculator logic?

Deterministic Chatbots

Email Marketing & Marketing Automation

Appius have been delivering successful email marketing solutions and campaigns since our origin in the late 90’s, and since then at the forefront of taking efficiencies and unique user level email experiences to the next level.

Now this tech is maturing into AI agents, our accredited specialists can work with your chosen solutions or our partner solutions like Dotdigital to set you on your path and train you, or own the whole process over time if that suits.

Email Marketing & Marketing Automation

Agents for data processing & analysis

Data AI Agents are arguably the most powerful weapons for your brand and digital strategy. They work to move and use your unique proprietary organisational and customer data. They can move data and replace manual processes at a Big Data level – scale surpassing available human time.

Our data scientists can work with solutions like Microsoft Fabric, CDPs, Experience Platform Unified Data Layers and Data Stores to transform your business data processes. We can surface new automated insights, feeding your personalised experiences and marketing automation.

Agents for data processing & analysis

How Agentic AI & Marketing Automation fits with our services

How our Agentic AI & Marketing Automation services fit with our Experience & Insights offering.

Efficiencies, scale and personalisation via marketing automation are great but their value is defined by your ability to attract and track your audience all the way to your commercial outcomes – this is all part of our Experience & Insights offering and supported by our Marketing Technology Engineering services, which cover other kinds of agents and agentic engineering.

Success story

Digital transformation for LifeSearch

Appius partnered with LifeSearch to deliver a user-centric digital experience, enhancing their online presence and customer journey to drive engagement and conversions.

+2.7%

UX and split testing based overall conversion improvement

+5.7%

Conversion uplift from Sitecore personalised content

+64%

Increase in natural search traffic and 1st page Google listings

>80%

Partners onboarded for PowerBy B2B embedded life cover offering

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Digital transformation for Teachers Building Society

The project, in combination with weekly Appius optimization and digital marketing support, has delivered exceptional results in the consumer and intermediary channels.

45

Top 3 google natural search positions for targeted keywords

10%+

Plus uplift in website conversions from Sitefinity personalisation

3%+

Iterative uplifts in conversion from Sitefinity split testing

6000+

Teachers signed up to private Buyers Club and emails

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We would love to talk to you about your Agentic AI & Marketing Automation objectives

Contact us